I'm at one of my funkier clients the other day, a business incubator for social justice and environmental groups, and they have a stack of a new magazine, GOOD. Free is free, didn't expect much of it. Looked too slick to be useful. Oh to my surprise, I ended up digging into it cover to cover. If Dwell and Metropolis had a surrogate baby with Greenpeace, you might end up with GOOD. More info than you ever knew you wanted about North Korea, five brilliant and actionable ideas for changing transportation in American cities, and a carnivore goes hilariously vegan for a month. Wonderful diatribe on the abuses of environmental marketing by large corporations, paired with kudos to companies who are walking-the-walk without boasting about it. All topped off with slick graphics that make you unsure whether you're looking at copy or ads, so you stop caring and just enjoy the flow.
Subscribe: http://www.goodmagazine.com/. Is wicked cheap, only $20, and you can direct your subscription price to one of twelve charities, from City Year to the World Wildlife Fund. I look forward to their article on whether it's greener to read each issue online (wasting electricity) or in print (wasting paper, and transport costs).
